Founded in 2013, Maxpax was born from a desire to revive and improve the incup drinks experience. We recognized the need for quality, convenience, and consistency in every cup, and set out to meet that demand with passion and innovation.

Our mission is to deliver exceptional beverages that bring joy and satisfaction to every sip, offering a diverse range of expertly crafted flavours. We are committed to sustainability, quality, and reliability, ensuring that every product reflects our dedication to excellence.

At Maxpax, we strive to be the trusted partner for businesses seeking outstanding beverage solutions, driven by our belief that the best experiences come from a passion for what we do.

What we do

From our factory in Newent, we now manufacture 23 delicious Incup products, including popular drinks like Kenco Smooth and Rich, Maxwell House Cappuccino, Cadbury Hot Chocolate, Knorr Soups, and Tetley Tea (Tea Bag). Each product is carefully packed in cases of 375 cups, ensuring they meet the highest standards of taste and reliability for our customers.

Our commitment to excellence extends beyond the product – we are passionate about what we do and proud to offer a comprehensive range of flavours to suit every preference. Whether it’s a rich coffee, comforting soup, or indulgent hot chocolate, every cup reflects our dedication to quality.

Our Commitment to Sustainability

At Maxpax, sustainability is at the heart of everything we do. We’re proud to operate our warehouse using renewable energy generated by 78 solar panels installed on our roof. To maximize efficiency, we store excess energy in 9 Tesla Powerwalls while the facility is inactive, ensuring we can power our operations sustainably when the factory is next running. This approach reflects our dedication to reducing our carbon footprint and creating a greener future for our business and the communities we serve.

Our Exciting New Project: 12oz FreshSeal Cups

At Maxpax, we’re thrilled to announce the successful launch of our 12oz FreshSeal Cups – a convenient and flavourful solution for on-the-go beverages.

Our initial range features six delicious flavours: Americano, White Coffee, Cappuccino, Hot Chocolate, Tetley Tea (Tea-Bag), and Bovril. This new offering reflects our commitment to innovation and delivering high-quality drinks that meet the needs of our customers.

Thank you for your continued support as we bring this exciting new product to market!

If you have any questions or need assistance, our friendly team is here to help. Call us on 01531 820845 – we’re always happy to support you!